Email Marketing Seminars Webinars

The bedrock of website optimization is its content, and presenting that content in an advantageous manner to search engines in order to better draw referral traffic. In addition, the manner in which content is linked internally within a site can influence its rankings and define whether that content will be indexed and findable through search engines such as Google, Yahoo!, and MSN. This session will cover some basic points about optimizing a site’s content, illustrated by a few real-world examples from a major commercial website.

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It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?

This session will provide a critical overview of…

• Search engine market share
• Eye tracking studies and searcher behavior
• Trends
• Imminent innovations
• Keyword research tools
• and much more

Speaker:
Stephan Spencer, Founder and President, Netconcepts

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This session will cover how to use blogs and RSS feeds as user-driven marketing platforms to enhance and improve content publishing and syndication. Panelists will discuss how blogs and RSS marketing can be used to enable access to any web site, device, content platform, or application; and enable users to consume content in whatever form they desire and whenever they want. Learn the best tips, tools, and techniques to optimize content delivery via blogs and RSS for maximum reach and effectiveness. Find out how RSS marketing can be used to increase organic search opportunities, and how blogs and feed metrics are collected and analyzed.

Moderator:
Niall Kennedy, Principal, Hat Trick Media

Panelists:
Bill Flitter, Founder and VP of Marketing, Pheedo
Don Loeb, FeedBurner
Stephan Spencer, Founder and President, Netconcepts

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Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Moderator:
Chris Sherman, Conference Programming Director, SES events series

Speakers:
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
Liana Evans, Search Marketing Manager, Commerce360
Chris Smith, Lead Search Strategist, Netconcepts
Vanessa Fox, Product Manager, Google, Inc
Justin Denny, Program Manager, Live Search

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The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can’t ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there’s more that can be done to make Wikipedia editors more accepting of marketers and to make marketers more understanding of the Wikipedia community goals.

Speakers:
Neil Patel, CTO, Advantage Consulting Services
Jonathan Hochman, Founder/President, JE Hochman & Associates
Don Steele, Director of Enterprise Marketing, Comedy Central
Stephan Spencer, Founder and President, Netconcepts

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Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Rick Klau, Vice President of Publisher Services, Feedburner
Sally Falkow, President, Expansion Plus
Greg Jarboe, President and Co-Founder, SEO-PR

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As search matures, there are an increasing number of ways for website owners to make money — some of which you may never have thought of. This session will explore the alternatives.

Speaker:
Stephan Spencer, Founder and President, Netconcepts

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Take a seat at this session to find out where Search Marketing is at right now as the industry’s rapid evolution continues. It will outline the indispensable fundamentals to ensure you are able to maximize your site ranking and pay per click potential. Our speaker will also provide an insight into the impact changing online habits – think user generated content, Web 2.0 etc – into Search Engine Optimisation.

Speaker:
Stephan Spencer, Founder and President, Netconcepts

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Join our founder and president, Stephan Spencer, along with renowned link builder Eric Ward, in this archived webinar of an information-packed 90-minutes of link building tips and tricks. The webinar, for MarketingProfs.com, was called “Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization”. It was a follow-on to Stephan’s webinar for MarketingProfs 6 months prior, on the topic of boosting Google rankings through links (also available as a 90-minute screencast).

Watch Stephan and Eric’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (169 MB) or as a Windows Media (wmv) file (59 MB).

 

 Netconcepts Link Building Screencast [100:16m]: Play Now | Play in Popup | Download

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Your search marketing programs - both organic and paid - are in decent shape, but now you need to take both to the next level. Where should you invest additional resources in SEO? How can you spend more on PPC and still generate healthy sales? How can you evaluate the state of your current programs? How can you assess the potential for additional growth? What strategies and tactics should you implementing next?

Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. Stephan Spencer is a long-respected expert in search marketing and founder and President of Netconcepts. George Michie, a paid search veteran since the industry’s beginning, is Vice President of Client Services for The Rimm-Kaufman Group.

You Will Learn:

• Online acquisition economics
• Budgeting and planning for paid and organic search
• Strategies for competition with larger, better-funded competitors
• Strategies for your key search phrases from the “head” of the search distribution
• Strategies for the “long tail” of your search distribution
• When it may make sense to outsource elements of your search marketing effort, and when it may not
• The current legal and marketing issues surrounding use of trademarks and brand names

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